Who was the first goal based financial planner?




You wouldn’t have thought that, would you?

Do you ask what is the proper limit to wealth?

It is, first, to have what is necessary, and, second, to have what is enough.

 – Seneca

Seneca was probably the first one to talk about goal based investing. If you desire “wealth beyond measure”, there is no limit to it. You may be the richest person in your street, but there’s someone on the next who’s richer. If you beat him, there’s still someone else. And so it goes. 
How do you turn this unbeatable situation on its head? By saying that you aren’t really competing with anyone else, and all you want to do is fund your own goals. Once you do that, you start coming closer to Seneca in his thoughts. 
Another wise man said 
“Wit beyond measure is man’s greatest treasure”
Not wealth, but wit.

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Anees Rao

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